Slab Square Hijo 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jolly Good Proper Serif' and 'JollyGood Serif' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, playful, retro, folksy, punchy, friendly, display impact, vintage flavor, handmade feel, brand character, chunky, blocky, sturdy, quirky, soft-cornered.
A heavy, block-forward slab serif with compact counters and a sturdy, poster-ready silhouette. Strokes stay broadly consistent in thickness, while the serifs read as blunt, square-ended slabs that give each letter a strong footprint. The forms lean slightly irregular and hand-cut in feeling—subtle bumps, asymmetries, and off-kilter curves add texture without reducing clarity. Lowercase shapes are robust and rounded in the bowls, with short ascenders/descenders and tightly enclosed apertures that keep the color dense in text. Numerals match the same chunky build and squared finishing, maintaining a cohesive, weighty rhythm across the set.
Best suited to display applications where impact matters: posters, editorial headlines, storefront signage, packaging, and bold brand marks. It can also work for short bursts of copy—pull quotes, labels, or UI callouts—when set with ample spacing to keep the dense texture from closing up.
The tone is energetic and approachable, with a vintage display character that feels more hand-made than mechanical. Its bold, confident presence suggests fun and friendliness, while the slightly quirky construction adds a warm, informal personality suited to attention-grabbing headlines.
The design appears intended to deliver maximum presence with a friendly, retro slab-serif voice, combining sturdy construction with intentionally imperfect contours for character. It aims to evoke classic display printing while staying legible and cohesive across letters and numerals.
At larger sizes the irregularities become a defining feature, giving the face a cut-paper or wood-type echo. In longer lines the heavy color and tight interior spaces create a strong wall-of-type effect, so generous tracking and leading can help maintain readability.