Sans Normal Kirad 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui labels, sporty, modern, friendly, energetic, techy, contemporary voice, dynamic emphasis, approachable tone, display impact, rounded, slanted, geometric, clean, compact.
A slanted sans with broad proportions and rounded, geometric construction. Strokes are smooth and largely uniform, with gently eased terminals and generous curves in bowls and counters. The capitals feel stable and open, while the lowercase shows compact forms with single-story a and g, a simple r, and a short, efficient t, creating a quick rhythm. Numerals follow the same soft, streamlined geometry, with notably rounded forms in 6/8/9 and a simple, forward-leaning 1.
Well-suited for branding and marketing where a dynamic, contemporary voice is needed, especially in headlines, posters, and packaging. Its rounded geometry and steady slant can also work for UI labels and short product copy where clarity and energy are both desirable.
The overall tone is upbeat and contemporary, combining a sporty forward motion with approachable, rounded shapes. It reads as confident and active rather than formal, with a friendly warmth that keeps the italic slant from feeling severe.
The letterforms appear intended to deliver a modern, energetic sans voice with a softer, rounded finish, balancing speed and friendliness. The consistent slant and simplified lowercase forms suggest an emphasis on impactful display use while remaining comfortable in short-to-medium text.
The design maintains consistent curvature and spacing in running text, helping large blocks feel cohesive and smooth. The slant is steady across cases and figures, supporting a continuous, forward-moving texture without introducing sharp, calligraphic stress.