Sans Normal Abmav 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, advertising, posters, packaging, dynamic, sporty, modern, energetic, casual, emphasis, motion, modernity, clarity, oblique, humanist, open counters, rounded forms, angled terminals.
This typeface is an oblique, low-contrast sans with rounded, ellipse-based bowls and a steady, even stroke weight. Letterforms lean consistently forward with a clean, streamlined construction and largely open apertures, giving the alphabet an airy rhythm in text. Terminals are mostly crisp and slightly angled rather than calligraphic, while curves stay smooth and continuous; the overall texture reads clear and contemporary. Numerals follow the same slanted, monoline logic with simple, readable shapes and minimal detailing.
It works well for branding and advertising where a sense of speed, progress, or emphasis is desired, and for editorial applications such as pull quotes, headlines, and short subheads. The even stroke and open shapes also suit posters and packaging that need a modern, energetic voice.
The overall tone is fast and forward-moving, with a brisk italic slant that suggests motion and immediacy. It feels contemporary and practical rather than formal, landing in a space that’s approachable and energetic without becoming decorative.
The design intention appears to be a contemporary oblique sans that combines clarity with a dynamic, forward-leaning stance. It aims to provide emphasis and motion through slant and rounded geometry rather than through high contrast or ornate details.
In the sample text, the oblique angle and open counters help maintain clarity at larger sizes, while the consistent stroke weight keeps the page color even. The letterforms appear designed for clean reproduction, with restrained detailing and a focus on smooth curves and straightforward joins.