Sans Normal Afdiv 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Afical' and 'Expline' by Formatype Foundry, and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: ui labels, wayfinding, branding, posters, editorial, modern, clean, dynamic, friendly, technical, clarity, modernization, momentum, versatility, neutrality, monoline, oblique, rounded, open, crisp.
A monoline oblique sans with clean, geometric construction and generously rounded curves. Strokes stay even throughout, with smooth joins and straightforward terminals that read as crisp rather than calligraphic. Counters are open and largely circular/elliptical, giving letters like C, O, and G a clear, airy presence, while diagonals (A, K, V, W, X) feel steady and well-aligned to the slant. The lowercase shows a simple double-storey g and a compact, single-storey a, with punctuation and figures drawn to match the same even-weight, streamlined rhythm.
It suits interface labels, dashboards, and general product typography where a clean oblique voice is needed without high-contrast detail. The forward slant also works well for branding accents, headings, and short editorial highlights that benefit from a sense of movement and contemporary polish.
The overall tone is modern and efficient, with an energetic forward lean that suggests motion and contemporary utility. Its rounded geometry keeps it approachable, balancing a technical, UI-friendly feel with a mildly sporty, editorial edge.
The design appears intended as a practical, contemporary oblique sans that delivers clear shapes and consistent rhythm while adding momentum through its slant. It aims for broad usability in modern communication, pairing geometric clarity with a friendly, rounded finish.
Letterforms maintain consistent spacing and a stable baseline, and the oblique angle is uniform across caps, lowercase, and numerals. Forms avoid sharp quirks or decorative gestures, prioritizing clarity through open apertures and smooth curves.