Sans Rounded Enpo 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Kirshaw' by Kirk Font Studio, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Infoma' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, kids media, friendly, playful, soft, casual, approachable, approachability, softness, modern friendliness, informal clarity, brand warmth, rounded, bubbly, humanist, open forms, smooth curves.
A rounded sans with soft, blunted terminals and consistently smooth curves throughout. Strokes are monolinear with gentle joins, giving counters and bowls a plump, even texture. Proportions are compact but not condensed, with generous apertures in letters like C, G, and S that help keep forms open. The lowercase shows a single-storey a and g, a softly hooked f, and a rounded-shoulder m/n; figures are simple and sturdy with notably rounded 2, 3, 5, and a looped 8.
Well-suited for branding, packaging, and headline use where a friendly, approachable voice is desired. It also fits UI display moments, signage, and editorial callouts that benefit from soft geometry and high immediacy. For longer reading, it will perform best at moderate sizes where the rounded forms and open counters remain distinct.
The overall tone is warm and informal, with a cheerful, kid-friendly energy. Rounded corners and bulbous curves reduce sharpness and add an inviting, easygoing feel that reads as modern and personable rather than technical or austere.
The design appears intended to deliver a contemporary rounded sans that prioritizes friendliness and visual comfort. Its simplified, open shapes and consistently softened terminals suggest a focus on approachability and broad, everyday usability across consumer-facing contexts.
Spacing appears comfortable in the text sample, with a steady rhythm and clear word shapes at display and large text sizes. The design avoids hard corners almost entirely, which emphasizes softness but can make very small sizes feel more compact due to the rounded joins and thickened curves.