Sans Normal Vumuv 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'MC Fuildon' by Maulana Creative, 'Core Sans AR' by S-Core, 'Founder Rounder' by Serebryakov, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui labels, app branding, packaging, signage, headlines, friendly, modern, approachable, clean, playful, approachability, clarity, modern warmth, brand friendliness, rounded, soft terminals, compact, even rhythm, open counters.
A rounded sans with smooth, continuous curves and softly squared terminals that create a gentle, inflated silhouette. Strokes stay visually even throughout, with large counters and generous apertures that keep forms open and readable. The uppercase set is sturdy and compact, while the lowercase shows a simple, single-storey construction and short, rounded joins that reinforce the casual tone. Numerals follow the same soft geometry, with clear, uncomplicated shapes and consistent weight across curves and stems.
It suits UI labels, product and app branding, and short-to-medium headlines where a friendly, modern tone is desired. The open counters and rounded forms also work well for packaging and wayfinding/signage, especially at larger sizes where the soft geometry can be a defining visual feature.
The overall tone is warm and contemporary, leaning friendly rather than technical. Rounded corners and soft terminals give it an approachable, slightly playful voice that still reads as clean and straightforward for everyday interface and brand use.
The design appears intended to deliver a contemporary rounded sans that feels welcoming and easy to read, emphasizing smooth geometry and consistent stroke weight for a stable, approachable texture in both display and text settings.
Curves dominate the design language, and the corners are consistently eased, which helps maintain a cohesive texture in paragraphs. The rhythm in text is steady and dark, with clear differentiation between key shapes (like I/l/1) achieved more by proportion and terminals than by contrast.