Sans Faceted Bubo 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Helvetica Now', 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype; 'Amsi Grotesk' by Stawix; and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, industrial, assertive, retro, poster-like, impact, ruggedness, branding, athletic, chamfered, octagonal, blocky, stencil-like, angular.
A heavy, all-caps-forward display sans built from straight strokes and chamfered corners, replacing curves with crisp planar facets. Counters are compact and mostly rectangular or octagonal, and joins resolve into hard notches and clipped terminals that create a mechanical, cut-metal feel. The lowercase follows the same block geometry with simplified bowls and a high, sturdy stance; figures are similarly squared-off with distinctive cut corners and tight interior space. Overall rhythm is dense and punchy, favoring bold silhouettes and clear edge definition over delicate detail.
Best suited to large sizes where the angular facets and chamfered corners can read clearly—posters, headlines, and bold campaign typography. It also fits sports and fitness branding, industrial or workwear packaging, and impactful signage where a rugged, engineered voice is desired.
The tone is forceful and high-impact, with a sporty-industrial energy that reads as tough, utilitarian, and slightly retro. Its faceted construction suggests machinery, signage, and competitive branding, projecting confidence and urgency. The sharp corners and compact counters add a gritty, no-nonsense attitude.
The design appears intended to deliver maximum visual punch with a distinctly faceted, constructed look—evoking cut corners, plate lettering, and hard-edged geometry. It prioritizes strong silhouettes and an assertive word shape for display use rather than subtle text rendering.
Diagonal cuts and stepped notches introduce a subtle stencil-like cadence in several forms, helping prevent large black shapes from feeling overly static. The design holds together well in uppercase settings, where the consistent chamfering creates a coherent texture across words and headlines.