Sans Superellipse Idluw 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Broadside' and 'Broadside Text' by Device, 'Aspire Narrow' by Grype, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, bold, friendly, industrial, sporty, retro, impact, legibility, approachability, rounded, blocky, compact, sturdy, soft-cornered.
A heavy, compact sans with broad, rounded-rectangle construction and consistently softened corners. Strokes are uniform and dense, producing solid silhouettes and tight counters, especially in letters like B, P, R, and a. Curves tend to resolve into squared-off bowls and terminals rather than fully circular forms, giving the design a squared, engineered rhythm. Lowercase shapes are sturdy and simplified, with a single-storey a, a straight-backed n/m, and a square dot on i/j; numerals follow the same chunky, rounded-square logic for strong visual consistency.
Best suited for headlines, logos, and short bursts of copy where maximum impact is needed. It works well for branding and packaging that benefits from a rugged, modern look with rounded friendliness, and it can also support athletic, event, or editorial display settings when set with comfortable spacing.
The overall tone is confident and punchy, balancing an industrial toughness with approachable, rounded edges. It reads as energetic and practical—well suited to bold messaging that wants to feel both friendly and forceful. The squared curves and tight counters add a retro, display-oriented character reminiscent of athletic and utilitarian lettering.
The design appears intended to deliver high-impact readability through simplified, geometric letterforms and rounded-square shaping. By keeping stroke weight consistent and corners softened, it aims to feel robust and contemporary while avoiding sharpness, making it versatile for attention-grabbing display typography.
The font’s weight and compact internal spaces make it most effective when given generous tracking and line spacing, especially in longer phrases. Angular joins on letters like K, V, W, and X contrast with the softened corners elsewhere, adding a slightly mechanical snap to the texture.