Slab Square Irgy 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Linotype Authentic Serif', 'Linotype Authentic Small Serif', and 'Linotype Authentic Stencil' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, athletic, editorial, retro, confident, impactful, display impact, dynamic emphasis, brand presence, headline clarity, slab serifs, bracketed slabs, rounded corners, ink-trap feel, sturdy.
A heavy, right-leaning slab serif with broad proportions and compact counters. Strokes are firmly weighted with subtly modulated contrast, and the slab serifs read as thick, supportive terminals that often feel slightly bracketed rather than purely rigid. Many joins and corners are softened, giving the forms a slightly molded, ink-friendly look, while the overall rhythm stays steady and emphatic. Numerals are robust and open, designed to hold their shape at display sizes.
This design suits short, high-impact text such as headlines, posters, cover lines, and promotional graphics where weight and slant can add urgency. It can also work well for sports or workwear-inspired branding, packaging, and logo wordmarks that need a solid, built-to-last presence.
The font projects a sporty, headline-forward confidence with a hint of retro editorial flavor. Its italic slant and chunky slabs create motion and punch, balancing seriousness with approachable warmth.
The type appears intended as a bold display italic that combines sturdy slab serif structure with energetic forward lean, offering strong visibility and character for branding and editorial emphasis.
The letterforms show a consistent, sturdy construction with a clear baseline and strong horizontal emphasis. The italics are assertive rather than delicate, with enough internal space to keep words readable even at heavier weight.