Sans Normal Lubon 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Mont Blanc' by Fontfabric, 'Glimp' by OneSevenPointFive, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, friendly, impact, motion, attention, modernity, approachability, oblique, rounded, compact, chunky, smooth.
A heavy, oblique sans with broad proportions and rounded, full-bodied shapes. Strokes are consistently thick with minimal contrast, and terminals are mostly blunt or softly rounded, giving letters a solid, carved silhouette. Counters are relatively tight and often oval, while joins are sturdy and simplified, maintaining a uniform rhythm across the alphabet. The slant is pronounced but controlled, producing forward motion without turning into script-like forms.
Best used for short, high-impact text such as headlines, posters, brand marks, and promotional graphics where the weight and slant can carry the composition. It can also work well on packaging and apparel-style applications that benefit from a sporty, forward-leaning voice. For longer passages, it will be most comfortable at larger sizes with generous spacing due to its dense strokes and compact counters.
The overall tone is assertive and energetic, with a sporty, contemporary feel. Its chunky curves and forward lean read as confident and friendly rather than severe, making it well-suited to attention-grabbing messaging. The look suggests speed and impact, with a slightly playful warmth coming from the rounded geometry.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, combining a strong oblique stance with rounded, simplified geometry. It aims to communicate momentum and confidence while staying approachable and highly legible at display sizes.
The italic angle noticeably affects verticals (for example in I, l, and numerals), reinforcing motion in headlines. Wide, circular characters like O and 8 feel particularly bold and stable, while diagonals (V, W, X) stay clean and strong, supporting a consistent, athletic texture in setting.