Sans Superellipse Hamup 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Kabyta' by Agny Hasya Studio, 'Aguda' and 'Aguda Stencil' by Graviton, 'Lustra Text' by Grype, and 'Evanston Tavern' by Kimmy Design (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, techy, sturdy, friendly, modern, industrial, geometric system, display impact, brand utility, tech aesthetic, rounded, squared, boxy, geometric, compact.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are monolinear with mostly closed apertures and large internal counters shaped like superellipses, giving the design a blocky, engineered rhythm. Curved letters lean toward squarish bowls (C, G, O, Q, a, e), while diagonals (A, K, V, W, X, Y) are crisp and firmly weighted. The lowercase keeps simple, single-storey forms with short terminals and a compact feel; numerals follow the same rounded-rect logic with stable, sign-like silhouettes.
This font is well suited to headlines, logos, packaging, and signage where strong shapes and quick recognition matter. It also fits interface-style graphics and product labeling, especially at medium to large sizes where the rounded-square forms and tight apertures read as intentional and contemporary.
The overall tone reads contemporary and utilitarian, with a friendly edge created by the rounded corners. Its squarish curves and dense weight suggest a tech and product-design mindset—confident, controlled, and slightly futuristic rather than humanist or calligraphic.
The letterforms appear designed to translate the logic of rounded rectangles into a full alphabet, creating an industrial yet approachable voice. The emphasis on uniform stroke weight, squared bowls, and consistent corner rounding suggests an intention to feel modern, durable, and systematized for display-forward typography.
The design is visually consistent across letters and numerals, especially in how bowls, joints, and corners share the same radius and superellipse geometry. The punctuation and dots appear robust and clearly sized to match the heavy stroke weight, helping the font maintain presence in short strings and UI-like labels.