Sans Superellipse Horow 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Oxide Solid' by FontFont, 'Forza' by Hoefler & Co., 'Block Capitals' by K-Type, 'Evanston Tavern' by Kimmy Design, 'RBNo3.1' by René Bieder, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, techno, industrial, sporty, futuristic, confident, display impact, geometric branding, modern utility, logo friendliness, blocky, rounded, compact, modular, squareish.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms, with consistently softened corners and large interior counters. Strokes are uniform and dense, producing a compact, blocky silhouette and a strongly horizontal rhythm. Uppercase shapes lean toward squared bowls and squared-off apertures (notably in C, G, S), while lowercase maintains a tall x-height with simple, sturdy construction; terminals are mostly blunt and orthogonal. Numerals follow the same rounded-square logic, with sturdy, wide-set forms and simplified joins for maximum solidity.
Best suited for short, high-impact text such as headlines, posters, product marks, and bold branding systems where the rounded-square geometry can define the visual identity. It also fits packaging, esports/sportswear graphics, UI title treatments, and signage where clarity at display sizes is prioritized.
The overall tone is bold and assertive with a contemporary, engineered feel. Its rounded-square geometry reads as modern and techno-forward while still feeling friendly due to the softened corners. The weight and compact counters add a punchy, attention-grabbing presence suited to high-impact messaging.
Likely designed to deliver a strong, modern display voice grounded in rounded-square geometry, balancing a technical, industrial edge with approachable softness. The simplified construction and consistent rounding suggest an intention to create an instantly recognizable, logo-friendly texture across both uppercase and lowercase.
The design emphasizes uniformity and modular repetition, giving words a strong, tiled texture in headlines. The tight apertures and dense forms can become visually heavy at small sizes, while large sizes showcase the distinctive rounded-square personality most clearly.