Sans Superellipse Isje 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, confident, sporty, retro, loud, maximum impact, graphic branding, industrial tone, athletic display, compact density, blocky, compact, rounded corners, squared curves, ink-trap feel.
A very heavy sans with squared, superellipse-driven construction: counters and outer curves feel like rounded rectangles rather than true circles. Strokes are broadly uniform and dense, with tight apertures and compact interior spaces that create strong dark mass in text. Terminals are blunt and squared-off, and the joins and corners are softened with consistent rounding, giving the shapes a machined, stamp-like solidity. Proportions lean wide and steady, with sturdy verticals and simple, geometric diagonals.
Best suited to display settings where weight and presence are desired—headlines, poster typography, branding marks, and packaging. It can work for short UI labels or signage when set large, but dense paragraphs may need generous tracking and leading to maintain readability.
The overall tone is bold and assertive, with a utilitarian, engineered character. Its rounded-square geometry reads modern-industrial while also echoing vintage athletic and poster lettering. The compact counters and heavy presence make it feel loud, confident, and built for impact.
The design appears intended to deliver maximum impact through compact, rounded-rectilinear forms—combining a friendly corner radius with a tough, industrial silhouette. It prioritizes bold recognition and graphic consistency across caps, lowercase, and numerals for branding-forward typography.
In continuous text the rhythm becomes strongly blocky due to the tight apertures and large black areas, so spacing and line-height will materially affect clarity. Numerals and uppercase forms carry the strongest punch, while lowercase retains the same squared softness for a cohesive system look.