Sans Superellipse Hadog 8 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Morgan Big' by Feliciano (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sportswear, techno, futuristic, industrial, sporty, utilitarian, impact, modernization, tech tone, systematization, branding, squared, rounded, stencil-like, modular, geometric.
A chunky geometric sans with rounded-rectangle counters and softened corners that create a superellipse feel throughout. Strokes are heavy and largely monoline, with flattened terminals, squared bowls, and frequent angled notches where curves transition into stems, giving many forms a subtly cut or machined look. Proportions are compact vertically with a large x-height and short extenders; apertures tend to be narrow and rectangular, while round letters read as squarish ‘O’ shapes. The overall rhythm is steady and blocky, emphasizing clear silhouettes over delicate interior detail.
Best suited for display applications such as headlines, posters, product branding, packaging, and team or sports-themed graphics where a strong, technical voice is helpful. It also fits UI labels, signage, and interface-style compositions when used at larger sizes with adequate tracking.
The font projects a modern, engineered tone—confident, tough, and slightly retro-futurist. Its squared curves and clipped joins suggest hardware, machinery, and digital interfaces, while the rounded corners keep it approachable rather than harsh.
The design appears intended to deliver a bold, modular sans that feels machined and contemporary, using rounded-rectangular geometry and clipped transitions to create a distinctive, tech-forward identity while keeping forms consistent across letters and numerals.
Distinctive features include angular ink-trap-like chamfers on joins (notably in diagonals such as K, M, N, V, W, X) and boxy numerals that match the letterforms closely. In text, the dark color and tight counters make it most legible at display sizes or with generous spacing, where the geometric shapes and notched details can read cleanly.