Serif Normal Pomag 2 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, dramatic, classic, authoritative, formal, impact, prestige, readability, heritage, bracketed, ball terminals, wedge serifs, teardrop terminals, sculpted.
A high-contrast serif with sturdy vertical stems and hairline-thin connecting strokes, creating a crisp, sculpted texture. Serifs are sharply cut with a wedge-like feel and clear bracketing, and many joins and terminals resolve into pointed or teardrop-like forms. Counters are relatively generous for the weight, while the overall rhythm is energetic due to pronounced stroke modulation and slightly irregular, calligraphic stress. Uppercase forms read monumental and stable, and the lowercase shows compact, rounded shapes with distinctive ball/teardrop terminals and assertive entry/exit strokes.
Best suited to headlines, decks, and pull quotes where high contrast and sharp serif detailing can be appreciated. It can also work for editorial design and book-cover typography that benefits from a classic, authoritative feel, especially at medium-to-large sizes.
The font projects a confident, editorial tone with a touch of theatrical flair. Its dramatic contrast and sharp finishing details feel traditional and bookish, yet punchy enough for attention-grabbing settings. The overall voice is formal and emphatic rather than casual.
Likely intended as a contemporary take on a traditional high-contrast serif for impactful typography. The design emphasizes sharp finishing, dramatic modulation, and confident letterforms to deliver strong presence in display and editorial contexts.
In text, the strong vertical emphasis and thin hairlines create a lively shimmer, especially where curves pinch into sharp joins. Numerals and capitals appear designed for display presence, with clear, high-impact silhouettes and pronounced finishing strokes.