Print Ruji 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, children’s, social media, headlines, playful, casual, friendly, bouncy, handmade, handmade feel, approachability, informal voice, display impact, rounded, brushy, soft, chunky, organic.
A rounded, brush-like handwritten face with thick, softly tapered strokes and smooth terminals. Letterforms are slightly right-slanted with lively baseline movement and uneven, natural widths that mimic marker or brush lettering. Counters are generally open and generous, and curves dominate over sharp corners, giving the alphabet a plump, approachable silhouette. Spacing feels loose and conversational, with an overall rhythm that favors gesture over strict geometric consistency.
Works well for short display text where a casual handwritten voice is desirable—posters, playful branding, packaging, social graphics, and invitations. It’s especially effective in youth-oriented or friendly consumer contexts, and as a headline or callout style paired with a calmer text face.
The tone is upbeat and informal, with a warm, human presence that reads as friendly and approachable. Its bouncy proportions and soft edges suggest a lighthearted, handcrafted personality suited to cheerful messaging rather than formality.
The design appears intended to capture the look of confident, quick brush lettering—bold enough to stand out while staying approachable and easygoing. It prioritizes warmth, motion, and an expressive handwritten texture over rigid uniformity.
Uppercase forms are broad and simplified with rounded joins, while the lowercase maintains a consistent handwritten cadence and keeps letters unconnected for clear word shapes. Numerals follow the same soft, brushy construction, and the single-story forms and open apertures help maintain legibility at display sizes.