Sans Normal Ardur 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, technical, efficient, versatility, clarity, neutrality, contemporary utility, monoline, open apertures, rounded geometry, low complexity, even rhythm.
This typeface is a clean, monoline sans with rounded, geometry-led construction and smooth curves. Strokes remain consistent with subtle modulation, producing a steady texture in both headings and continuous text. Proportions read on the broader side with generous counters and open apertures, aiding clarity at a range of sizes. Terminals are mostly straight and crisp, while round letters keep a soft, even contour; the overall spacing and sidebearings create an orderly, predictable rhythm.
It works well for user interfaces, product typography, and general-purpose editorial settings where a stable, legible sans is needed. The even rhythm and open counters also suit wayfinding and signage, and its neutral character can support contemporary branding and presentation design without drawing attention away from content.
The tone is neutral and contemporary, with a practical, no-nonsense voice. Its open forms and restrained detailing give it a quietly technical feel, suitable for interfaces and information-forward design without appearing cold or overly stylized.
The design appears intended as a versatile, modern sans focused on clear word shapes and consistent texture. Its restrained geometry and minimal detailing suggest an emphasis on dependable readability across varied layouts, from short labels to longer paragraphs.
Capitals present simple, architected shapes with balanced curves in C/G/O and a straightforward, symmetrical structure in forms like M/W. Lowercase maintains a calm, readable flow with compact joins and rounded bowls, while numerals follow the same clean, geometric logic for consistent color in mixed text.