Sans Other Fuma 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, signage, sports branding, industrial, retro, impactful, authoritative, mechanical, maximum impact, industrial voice, retro display, machined texture, blocky, condensed, squared, chiseled, stencil-like.
A heavy, block-built sans with tall, compact proportions and sharply cut corners. Strokes are largely monolinear in feel but articulated with squared counters and narrow interior apertures that create a strong black mass on the page. Many joins and terminals show deliberate notches, stepped cuts, and small inktrap-like openings, producing a machined, segmented rhythm. Curves are minimized in favor of rectilinear geometry, and the lowercase echoes the uppercase with similarly rigid structure and tight counters.
Best suited for short, high-impact settings such as posters, headlines, title cards, packaging callouts, and signage where its dense color and angular details read as intentional styling. It can also work for logos and wordmarks that want an industrial or retro-machined voice, especially at medium to large sizes where the internal cuts remain clear.
The overall tone is forceful and utilitarian, evoking industrial labeling, engineered signage, and bold mid-century display typography. Its angular cuts and dense color feel stern and mechanical, with a slightly retro, poster-ready attitude.
The design appears intended to maximize impact through dense, rectangular letterforms while adding personality via notched terminals and segmented counters. It aims for a sturdy, engineered look that differentiates itself from neutral grotesks without relying on ornament or serif detailing.
Letterforms maintain consistent vertical emphasis, with narrow openings in characters like O/D/P/R and similarly restricted bowls in the lowercase. The punctuation and numerals match the same squared, cut-in aesthetic, helping the font keep a cohesive, tightly constructed texture in longer display lines.