Sans Superellipse Wawo 3 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, signage, packaging, futuristic, tech, sporty, industrial, confident, impact, modernize, signal tech, maximize presence, create identity, rounded corners, squared rounds, geometric, blocky, compact counters.
This typeface uses chunky, rounded-rectangle construction with smoothly softened corners and broadly squared curves. Strokes stay uniform, producing dense, dark forms with compact internal spaces and a strong, even texture. Terminals are blunt and horizontal/vertical, and many curves resolve into superellipse-like bowls rather than true circles, giving letters a machined, modular feel. Lowercase forms are sturdy and simplified with single-storey shapes and minimal apertures; figures are equally wide-set and built from the same rounded, block geometry.
It excels in attention-grabbing display roles such as headlines, product branding, event posters, and packaging where a dense, punchy silhouette is an asset. It can also work for short UI labels or wayfinding when set at larger sizes, where the rounded-square geometry stays crisp and recognizable.
The overall tone is bold and assertive, with a contemporary, engineered character that reads as sporty and tech-forward. Its rounded corners soften the mass, keeping it friendly enough for consumer branding while still feeling industrial and performance-oriented.
The design appears aimed at delivering maximum impact with a cohesive rounded-rect geometry, combining a rugged, engineered build with softened corners for approachability. It prioritizes a strong visual identity and high recognition over delicate detail.
Because counters and apertures are relatively tight, the face tends to look best when given breathing room (larger sizes or generous tracking). The heavy, continuous silhouettes create a strong banner-like presence and a distinctive, highly graphic word shape.