Sans Superellipse Firam 6 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: sports branding, esports, tech branding, headlines, posters, futuristic, sporty, tech, aggressive, fast, speed emphasis, modern branding, tech aesthetic, impact display, logo friendly, oblique, squared, rounded corners, compact counters, tightly kerned.
A heavy, oblique sans with broad proportions and a distinctly squared, superellipse construction. Curves are built from rounded-rectangle geometry, producing boxy bowls and counters with softened corners rather than true circles. Strokes are monolinear and dense, with short apertures and compact internal spaces that emphasize a solid, continuous silhouette. Terminals tend to be cut on angles, reinforcing a forward-leaning, engineered look, while diagonal joins and sharp notches add crisp definition without introducing true serifs.
This font is well suited to display settings such as sports identities, esports graphics, tech-forward branding, product logos, and punchy headlines. It performs best at medium to large sizes where the squared rounding and angled terminals can be appreciated, and where its dense color can be used to create strong hierarchy and impact.
The overall tone is fast and assertive, with a contemporary, performance-driven feel. Its boxy rounding and slanted stance read as technological and aerodynamic, suitable for branding that wants to signal speed, strength, and modernity.
The letterforms appear designed to merge a geometric, rounded-rectangle skeleton with a forward slant to evoke speed and modern machinery. Its consistent superellipse shaping and angled terminals suggest an intention to create a bold, futuristic display voice that remains clean and highly graphic.
The design relies on consistent corner radii and angled cuts across letters and numerals, giving the set a cohesive industrial rhythm. Because counters are relatively tight at this weight, the face visually strengthens in all-caps and short bursts, where its blocky forms stay clean and recognizable.