Sans Normal Vikuv 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: posters, packaging, branding, social media, kids content, casual, friendly, hand-drawn, playful, approachable, human touch, approachability, informality, display personality, playfulness, rounded, quirky, informal, bouncy, soft.
A slanted, rounded sans with smooth, low-contrast strokes and gently irregular, hand-drawn contours. The letterforms are compact and generally narrow, with rounded terminals, simplified joins, and a slightly bouncy baseline rhythm that keeps texture lively rather than rigid. Curves dominate the construction (notably in C, O, S, and numerals), while straight strokes show subtle tapering and softness at ends, contributing to an organic, marker-like feel.
Well-suited to short display settings where personality matters—posters, packaging, café/retail signage, social graphics, and lighthearted branding. It can also work for brief headings or pull quotes in editorial contexts when an informal, human tone is desired, rather than dense continuous reading.
The overall tone is upbeat and personable, with a sketchy warmth that reads as casual and conversational. Its slight wobble and rounded shapes give it a playful, human presence that feels more like friendly signage or handwritten notes than formal typography.
The design appears intended to capture a casual handwritten sensibility in a clean sans structure—balancing legibility with an intentionally imperfect, friendly rhythm. The consistent slant and rounded finishing suggest a goal of approachable display typography with a lively, personal voice.
Uppercase forms stay relatively simple and open, while lowercase forms lean more handwritten, with single-storey shapes and rounded counters that maintain clarity. Numerals follow the same soft, slightly quirky logic, favoring smooth curves and uncomplicated silhouettes.