Sans Normal Arbem 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Radiate Sans' by Studio Sun, 'Loew Next' and 'Loew Next Arabic' by The Northern Block, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, friendly, practical, versatility, clarity, contemporary use, neutral tone, everyday readability, geometric, open counters, even rhythm, crisp, balanced.
This typeface presents a clean sans structure with rounded, geometric construction and smoothly drawn curves. Strokes appear even and steady, with minimal modulation and crisp terminals that keep forms tidy and contemporary. The overall fit is slightly generous, with open counters and clear interior spaces that help maintain legibility in text. Uppercase shapes feel broad and stable, while lowercase forms keep a straightforward, utilitarian build with simple joins and a consistent baseline rhythm.
It works well for user interfaces, product copy, and dashboards where clarity and an even typographic color are important. The broad, open forms also suit signage and wayfinding at moderate sizes, and it can support straightforward branding systems that need a contemporary, dependable sans. For editorial or presentation use, it maintains a smooth, readable rhythm in paragraphs while remaining clean in headings.
The tone is modern and neutral, with a restrained, no-nonsense voice that still reads as approachable due to its rounded geometry. It communicates clarity and reliability rather than personality-forward expression, making it feel suitable for contemporary interfaces and general-purpose communication.
The design appears intended as a versatile, contemporary sans optimized for clear everyday reading and practical communication. Its geometric rounding and open construction aim to provide a friendly but restrained appearance that can adapt across digital and print contexts without drawing attention away from content.
Figures and capitals share a consistent visual weight and curvature logic, giving mixed-case settings a cohesive texture. The design favors clarity through open shapes and uncomplicated letterforms, avoiding sharp calligraphic gestures or decorative details.