Sans Normal Ogry 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Ekster' by Indian Type Foundry, and 'Grava' by Positype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, contemporary branding, display emphasis, geometric, rounded, soft corners, high legibility, sturdy.
A heavy, geometric sans with broad, rounded bowls and clean, uniform strokes. Curves are smooth and circular, while joins and terminals feel gently softened rather than sharply cut, creating a sturdy, even texture. Counters are open and generously proportioned, and the lowercase maintains a straightforward, readable construction with simple, single-storey forms where applicable. Overall spacing and rhythm produce a solid, poster-ready color without looking condensed or overly wide.
Best suited to headlines, brand marks, packaging, and promotional layouts where a bold, clean presence is needed. The open counters and rounded construction also work well for short UI labels, signage, and social graphics that benefit from quick recognition.
The face reads as upbeat and dependable, with a friendly softness that keeps its strong weight from feeling aggressive. Its rounded geometry lends a contemporary, accessible tone suited to consumer-facing and digital contexts.
The design appears intended to provide a modern geometric sans with a friendly, softened edge—delivering strong impact for display typography while keeping letterforms straightforward and highly legible.
Uppercase forms are simple and emphatic, with clear silhouettes that stay consistent across straight and curved letters. Numerals are similarly robust and easy to parse, matching the alphabet’s rounded geometry and maintaining strong clarity at display sizes.