Sans Contrasted Sury 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, logotypes, posters, sports branding, tech branding, futuristic, techy, sporty, confident, blocky, impact, modernity, branding, energy, clarity, rounded, geometric, compact, chunky, streamlined.
A heavy, wide sans with rounded terminals and broad, squared-off proportions. Curves are smooth and slightly flattened, giving bowls and counters an aerodynamic, capsule-like feel, while diagonals and joins stay sturdy and simplified. Stroke modulation is subtle but present, most noticeable where curves thicken and where horizontal joins compress, creating a dense, punchy texture at text sizes. The lowercase has a tall, dominant x-height with compact ascenders/descenders, and overall spacing reads tight and display-oriented.
Best suited to large sizes where its wide geometry and rounded, blocky silhouettes can carry brand voice and impact—such as headlines, posters, packaging titles, sports/fitness identities, and technology or gaming graphics. In longer text, the dense color and tight rhythm make it more appropriate for short bursts, labels, or interface headings than for extended reading.
The tone is modern and assertive, leaning toward tech and sport aesthetics. Its wide stance and softened corners feel energetic and industrial rather than delicate, projecting a bold, engineered confidence that suits high-impact messaging.
The design appears intended to deliver maximum visual presence with a contemporary, streamlined feel—combining wide proportions with softened corners to stay approachable while still reading as bold and engineered. It prioritizes strong word shapes and high contrast in silhouette for branding and display contexts.
Several shapes emphasize horizontal momentum—rounded rectangular bowls, wide apertures, and squared shoulders—producing a strong, uniform rhythm across words. Numerals and capitals match the same wide, sturdy construction, supporting headline use where weight and silhouette are the primary cues.