Sans Contrasted Sugi 11 is a bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, retro, punchy, sporty, friendly, standout display, retro flavor, brand impact, signage clarity, blocky, geometric, ink-trap, rounded, display.
A heavy, wide sans with a compact, squared-off construction and clear stroke modulation. Curves are broad and rounded, while joins and terminals often resolve into crisp, flattened cuts that create small triangular notches and wedge-like corners, giving the shapes a machined, ink-trap-like feel. Counters are large and open, the x-height reads tall, and the overall rhythm is steady and emphatic with strong horizontal presence. Numerals follow the same robust, rounded geometry, with simplified forms that stay legible at display sizes.
Best suited to headlines and short blocks of text where its width and strong modulation can be appreciated—posters, sports or entertainment branding, storefront/signage, and bold packaging callouts. It can also work for large-size editorial openers or pull quotes where a confident, retro-leaning display voice is desired.
The tone is bold and assertive, with a distinctly retro display flavor reminiscent of mid-century signage and sports branding. Its wide stance and carved details add energy and a slightly playful toughness, projecting confidence without feeling overly formal.
Likely designed as a characterful display sans that combines broad proportions with sculpted stroke endings to stand out in large settings. The notched terminals and sturdy counters suggest an intention to remain readable while adding a distinctive, branded texture.
The design relies on broad bowls and tight apertures balanced by sharp, chamfered-looking cuts, creating a distinctive texture in words. Uppercase forms feel especially architectural and poster-ready, while the lowercase maintains the same sturdy voice with compact, single-story constructions where applicable.