Sans Normal Askam 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, friendly, technical, clarity, neutrality, versatility, modernity, geometric, rounded, minimal, crisp, open.
A geometric sans with monoline strokes, round bowls, and clean terminals. Curves are near-circular and consistent, while straight strokes stay crisp and vertical, creating an even rhythm in text. The capitals are simple and restrained, and the lowercase pairs a single‑storey a and g with a round, open e and a compact, rounded t, giving a contemporary, utilitarian texture. Figures are straightforward and legible, with balanced counters and minimal modulation.
This font suits interface copy and product surfaces where clarity and consistency are important. It also works well for contemporary branding, signage, and general editorial layouts, maintaining a clean presence at both display sizes and in longer passages.
The overall tone is modern and neutral, with a friendly softness coming from the rounded forms and open counters. It feels practical and straightforward rather than expressive, projecting clarity and quiet confidence.
The design intent appears to be a dependable geometric sans that prioritizes clarity, even rhythm, and broad usability. Rounded construction and restrained detailing suggest it is meant to feel contemporary and approachable without calling attention to itself.
Spacing appears steady and comfortable in the sample paragraph, supporting smooth reading. The design leans on simple geometry throughout, with few idiosyncratic details, which helps it stay consistent across mixed-case text and numerals.