Sans Normal Doret 15 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, technical, clarity, versatility, neutrality, modernity, geometric, open apertures, crisp, minimal, rounded terminals.
This typeface is a clean, geometric-leaning sans with even, consistent stroke weight and smooth circular curves. Capitals are straightforward and proportionally balanced, with a pointed, simple “A”, a round “O”, and an open, clear “G”. Lowercase forms are tidy and readable, featuring a two-storey “g”, a single-storey “a”, and a compact “t” with a short crossbar; bowls and counters stay open, and joins are kept uncomplicated. Numerals follow the same restrained construction, with rounded shapes and clear differentiation between figures.
It suits interface labels, dashboards, and product copy where clarity and visual restraint are important. The even color and open shapes also work well for editorial layouts, corporate communications, wayfinding, and contemporary brand systems that need a clean sans without drawing attention away from content.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded curves and uncluttered details. It reads as contemporary and practical rather than expressive, supporting a calm, matter-of-fact voice.
The design intent appears focused on a dependable, contemporary sans for general-purpose typography. Its geometry and simplified detailing suggest a goal of producing a versatile workhorse face that stays legible and orderly in both short labels and longer paragraphs.
Spacing appears measured and consistent, giving text a steady rhythm in running copy. The design avoids sharp quirks or dramatic gesture, relying on clear geometry and open forms to maintain legibility across sizes.