Sans Superellipse Upla 12 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, sports branding, futuristic, industrial, techy, sturdy, sporty, impact, modernity, brand presence, geometric consistency, tech styling, squared, rounded, geometric, compact, modular.
A heavy, wide sans with rounded-rectangle construction and soft corner radii throughout. Strokes are monolinear in feel, with broad horizontals and verticals and gently squared bowls that read as superelliptical rather than fully circular. Counters are relatively tight for the weight, with consistent internal shapes across letters and numerals, creating a compact, blocky rhythm. Terminals are clean and flat, joins are firm, and diagonals (V/W/X/Y) are simplified to maintain the same squared-rounded logic seen in curves.
Best suited for display settings where its wide, blocky forms can dominate: headlines, posters, packaging, signage, and logotypes. It can also work for UI titles or dashboards when used sparingly and with generous tracking, while long body text is likely to feel heavy and space-consuming.
The overall tone is modern and engineered, leaning toward a sci‑fi/tech aesthetic without becoming decorative. Its wide stance and rounded-square geometry convey stability and confidence, giving it an assertive, utilitarian voice suited to contemporary branding.
The design appears intended to deliver a contemporary, geometric display sans built from rounded-square primitives, prioritizing impact, consistency, and a distinctive technical silhouette. Its proportions and simplified geometry suggest a focus on strong branding presence and clear, system-like shapes.
Distinctive details include the squared, rounded O/Q forms and a Q with a clear diagonal tail, plus numerals that echo the same rounded-rectangle skeleton for strong set cohesion. At smaller sizes, the dense weight and tight counters may benefit from extra spacing to preserve clarity.