Sans Normal Apmen 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'PT Filter' by Paavola Type Studio (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, product branding, clean, modern, friendly, neutral, minimal, everyday utility, clarity, modern neutrality, approachable tone, rounded, open apertures, geometric, crisp, legible.
A clean sans with gently rounded construction and smooth, continuous curves paired with straight, even strokes. Counters are open and generous, terminals read mostly plain and horizontal/vertical, and curves (C, G, O, S) keep a consistent circular logic without feeling overly rigid. Uppercase forms are straightforward and evenly proportioned, while lowercase shows simple, single-storey shapes (notably a and g) and a clear, unornamented rhythm. Numerals are plain and highly readable with rounded bowls and minimal detailing.
This font suits user interfaces, dashboards, and general digital product typography where clean shapes and open counters help readability. It also works well for presentations, signage, and straightforward brand systems that want a modern, friendly sans without strong stylistic signals.
The overall tone is contemporary and approachable, with a calm, matter-of-fact clarity. Its rounded geometry gives it a friendly softness while remaining neutral enough for general-purpose UI and branding.
The design appears intended as a versatile, everyday sans that balances geometric roundness with practical legibility. It prioritizes consistent, uncomplicated letterforms for reliable performance across common communication and interface contexts.
In text, spacing appears steady and comfortable, supporting smooth scanning at display and larger paragraph sizes. The character set shown emphasizes clarity over stylistic quirks, with distinct silhouettes across similar forms (e.g., I/l/1 and O/0) aided by simple, functional shapes.