Sans Superellipse Hakek 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Akceler' by Adtypo and 'Univia Pro' by Mostardesign (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, modern, techy, playful, sturdy, approachability, clarity, impact, modernity, rounded, soft, geometric, blocky, clean.
A heavy, rounded sans with a superellipse-driven geometry: corners are broadly radiused and many counters and bowls read as rounded rectangles rather than true circles. Strokes keep a consistent thickness and terminate in clean, flat ends, producing a compact, blocklike silhouette. Proportions lean wide and stable, with generous interior counters for the weight; curves are smooth and controlled, and diagonals (as in K, V, W, X) are crisp but softened by rounding. Numerals follow the same squared-round logic, with an especially sturdy, signage-like presence.
Best suited to branding and display applications where bold, rounded letterforms need to read quickly—logos, packaging, posters, and signage. It also fits UI and product messaging at larger sizes, where its soft corners and open counters help maintain clarity while keeping a friendly voice.
The overall tone is approachable and contemporary, balancing a playful softness from the rounded forms with a confident, utilitarian solidity. It suggests modern product branding and interface typography where warmth and clarity are both desirable.
The font appears designed to deliver a modern, rounded-rectangular look that feels both robust and inviting, prioritizing strong silhouettes, consistent curvature, and high legibility in short-to-medium text settings.
The design emphasizes consistent rounding across curves and joins, giving the alphabet a cohesive, modular rhythm. Lowercase forms appear simple and efficient, with minimal flourish and a distinctly geometric construction that keeps texture even in longer lines of text.