Sans Normal Lymas 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gilam' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, 'Agent Sans' by Positype, and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, logos, sporty, dynamic, friendly, punchy, retro, impact, motion, approachability, branding, display, slanted, rounded, soft corners, compact, heavy.
A heavily weighted, slanted sans with rounded, compact shapes and smooth, low-contrast strokes. Counters are tight and apertures tend to be partially closed, giving letters a dense, blocky presence without sharp edges. Curves are generously radiused (notably in C, G, S, and the numerals), while diagonals and joins are simplified and sturdy, producing a consistent, robust rhythm across the set. The overall texture is dark and even, with short extenders and a slightly compressed, forward-leaning silhouette.
Best suited to display applications where impact is the priority: sports identities, event posters, promotional headlines, packaging fronts, and logo wordmarks. It can also work for short bursts of text such as callouts, labels, and UI banners where a strong, friendly emphasis is needed.
The tone is energetic and assertive, with a sporty, headline-driven feel. Its rounded forms keep it approachable, while the strong weight and slant add urgency and motion, evoking classic athletic branding and bold promotional typography.
The design appears intended to deliver maximum punch and motion with a rounded, approachable construction. By combining a consistent slant with compact, high-mass forms, it aims to stay bold and readable at large sizes while projecting speed and confidence.
Letterforms show a deliberate emphasis on mass and stability: bowls and shoulders are thick and compact, and the slant is consistent across caps, lowercase, and figures. The numerals match the letters in weight and roundness, reading clearly at display sizes and reinforcing a cohesive, bold voice.