Sans Normal Likey 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Molde' by Letritas, 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, confident, energetic, modern, attention grabbing, expressive emphasis, brand impact, sense of motion, slanted, rounded, compact, sturdy, dynamic.
A very heavy, right-slanted sans with rounded curves and broadly squared terminals. Forms are built from simple geometric strokes with minimal modulation, producing dense, solid counters and a compact, muscular silhouette. Uppercase proportions feel wide and stable with softened corners, while lowercase shows single-storey construction (notably the a and g) and chunky joins. Numerals are similarly robust and slightly rounded, keeping a consistent, high-impact rhythm across lines.
Best suited to short, high-visibility text such as headlines, posters, campaign graphics, and packaging callouts. It can work well for sports and lifestyle branding, event titles, and energetic social media graphics where a strong, condensed block of text is desirable. For longer paragraphs, generous size and spacing will help preserve clarity.
The overall tone is bold and forward-moving, with a sporty, assertive character. Its slant and mass give it a sense of speed and urgency, while the rounded geometry keeps it approachable rather than harsh. It reads as contemporary and promotional, built to grab attention quickly.
The design appears intended as an impact-oriented italic sans that combines geometric simplicity with heavy weight for maximum presence. Its rounded, low-modulation construction suggests a focus on clean reproduction across sizes while emphasizing speed and emphasis through the slant.
At display sizes it maintains strong shape recognition, but the tight interior spaces in letters like e, a, s, and g can close in at smaller sizes or in dense settings. The italic angle is pronounced enough to add momentum without turning into a script-like gesture.