Sans Normal Lidar 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neuron Angled' by Corradine Fonts, 'Muller' and 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'LFT Iro Sans' by TypeTogether, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, punchy, sporty, confident, friendly, impact, momentum, emphasis, modernity, approachability, slanted, soft terminals, rounded, compact, heavy.
A very heavy, right-slanted sans with broad, compact proportions and rounded, low-contrast strokes. Curves are built from generous ovals and circles, with softened corners and smoothly enclosed counters that stay open and legible at display sizes. The rhythm is dense and steady, with short ascenders/descenders and a consistent, forward-leaning posture that keeps lines feeling tight and driven. Numerals match the letterforms with similarly full bowls and sturdy joins, maintaining a unified, impact-first texture.
Best suited to headlines, poster typography, and branding where a strong, immediate presence is needed. It can work well for sports and entertainment graphics, punchy promotional copy, packaging callouts, and social media tiles where the italic stance adds momentum. For longer text, it performs most naturally in short bursts such as subheads, pull quotes, or emphatic captions.
The overall tone is bold and assertive, with a lively, kinetic feel created by the strong slant and compact massing. Its rounded construction keeps the voice approachable rather than severe, landing in a contemporary, sporty register that reads as confident and energetic.
This design appears intended to deliver maximum impact with a modern, friendly edge: a bold italic sans that emphasizes motion and confidence while preserving rounded clarity. The compact, heavy shapes suggest a focus on display use and attention-grabbing messaging.
The slant is pronounced enough to create motion in longer passages, while the thick strokes and tight internal spaces can make small sizes feel dense. In the sample text, the heavy texture produces a strong headline color and a clear emphasis on key words and short phrases.