Slab Contrasted Vuwi 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, headline, rugged, retro, athletic, impact, sturdiness, display clarity, brand presence, vintage nod, blocky, compact, square-ended, softened corners, bracketless serifs.
A heavy, block-structured slab serif with broad proportions, large counters, and a predominantly rectangular skeleton. Stems and horizontals are stout with subtly softened corners and crisp, squared terminals, while the slab serifs read as integrated bars rather than delicate appendages. Curves (notably in C, G, O, S, and the lowercase bowls) are rounded but kept tight and mechanical, creating a strong, poster-like rhythm with steady spacing and sturdy internal apertures.
Best suited to headlines, posters, team and event branding, and bold packaging where strong presence is the priority. It also works well for short bursts of text such as labels, pull quotes, and signage, especially when a sturdy, vintage-leaning slab voice is desired.
The tone is assertive and workmanlike, with a classic American display feel that recalls campus athletics, packaging stamps, and industrial signage. Its weight and squared construction project confidence and durability, while the rounded corners keep it from feeling brittle or overly sharp.
The design appears intended to deliver maximum impact with a simplified, durable slab serif construction—optimized for attention-grabbing display settings and confident brand marks while retaining clear, legible counters and straightforward letterforms.
Uppercase forms are especially monumental and uniform, with simple geometry and minimal flair; the lowercase follows suit with chunky bowls and short, firm joins. Numerals are similarly robust and wide-set, designed to hold their shape at large sizes and under high-contrast reproduction.