Sans Normal Seken 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, casual, clean, approachable, modern, approachability, readability, simplicity, modernity, rounded, soft, open, airy, simple.
This typeface is built from smooth, rounded strokes with a consistent line weight and generous internal space. Terminals are predominantly softened and slightly tapered, giving curves a drawn, human feel while keeping forms tidy and controlled. Uppercase shapes lean toward simple, geometric construction with rounded corners, while the lowercase maintains clear, open counters and an even rhythm in text. Numerals follow the same soft, monoline logic, with easily readable forms and gentle curves that keep the texture light and uncluttered.
It works well for interface copy, product branding, and packaging that benefits from a friendly, clean impression. The open shapes and soft terminals also suit short editorial passages, instructions, and signage where readability and an approachable tone are both important.
The overall tone is warm and easygoing, with a friendly simplicity that feels contemporary without becoming sterile. Its rounded construction and relaxed detailing give it an informal, approachable voice suited to everyday communication and welcoming brand messages.
The design appears intended to provide a simple, modern sans with rounded, humanized details—balancing clean geometry with a gentle, informal character for broad, everyday use.
Across the alphabet, curves and joins are treated consistently, creating a smooth typographic color in longer passages. The design favors clarity over sharp contrast, and the softened corners help reduce visual harshness, especially at larger sizes.