Sans Normal Obguj 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice; 'Dexperdy', 'Glembo', and 'Normaliq' by Differentialtype; 'FF Sero' by FontFont; 'Avenir Next Paneuropean' by Linotype; 'Nusara' by Locomotype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, chunky, retro, impact, approachability, display clarity, playfulness, rounded, soft corners, heavy terminals, compact counters, high impact.
A heavy, rounded sans with broad, smooth curves and softly squared joins that give the outlines a chunky, sculpted feel. Stroke endings are mostly blunt and flat, while internal counters are compact, creating dense letterforms that hold strong black shapes on the page. The alphabet shows a consistent geometric foundation—round letters like O, C, and G are near-circular—paired with sturdy verticals and simplified diagonals. Numerals follow the same robust construction, with ample weight and clear, uncomplicated silhouettes.
This font is well suited to headlines, posters, and display settings where a confident, friendly presence is needed. It can work effectively for branding, packaging, and signage, especially when the goal is bold readability and a rounded, approachable character rather than delicate detail.
The overall tone is assertive and upbeat, combining mass and softness for an approachable, high-energy voice. Its rounded geometry and compact interior spaces read as playful and slightly retro, while the strong fills keep it confident and attention-grabbing.
The design appears intended as a high-impact display sans that balances strong weight with rounded, inviting forms. Its simplified shapes and compact counters suggest a focus on punchy silhouettes, easy recognition, and a contemporary-retro friendliness in titles and short statements.
In text, the dense counters and heavy color produce a strong typographic texture that favors larger sizes and shorter runs. Curved letters and bowls dominate the rhythm, and the overall spacing reads even and stable, supporting bold headlines without feeling sharp or aggressive.