Sans Normal Asdur 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, signage, clean, friendly, modern, approachable, neutral, legibility, versatility, modern clarity, approachability, rounded, open apertures, humanist, crisp, balanced.
A clean sans with softly rounded curves and even, steady stroke thickness. Letterforms favor open counters and generous apertures, keeping shapes clear at text sizes. Geometry is gently circular in O/C/G and the bowls, while joins and terminals remain smooth rather than sharply cut. Proportions feel balanced with moderate contrast between straight stems and rounded forms, and the overall spacing reads orderly and consistent across uppercase, lowercase, and numerals.
Works well for interface typography, product copy, and general editorial text where clarity and a neutral tone are priorities. Its open shapes and rounded construction also suit contemporary branding systems and straightforward signage that needs to remain readable at a range of sizes.
The tone is modern and approachable, combining a neutral backbone with subtle warmth from its rounded construction. It feels friendly without becoming playful, giving everyday text a clear, calm voice suitable for broad audiences.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth, contemporary texture. Its rounded geometry and open forms suggest a goal of maintaining a friendly, accessible feel while staying restrained enough for continuous reading.
Uppercase forms appear straightforward and uncluttered, with clean diagonals in A/V/W/X and a simple, legible G. Lowercase maintains a readable rhythm with distinct ascenders/descenders and open shapes (notably in a/e/s). Numerals are plain and readable with round, even bowls in 0/8/9 and straightforward construction in 1/4/7.