Slab Contrasted Ohje 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, poster, circus, retro, playful, high impact, vintage feel, wood-type look, decorative slabs, attention grabbing, blocky, bracketed, incised, chunky, decorative.
A heavy, block-built slab serif with broad proportions and compact counters. Serifs are thick and strongly bracketed, with frequent triangular and notched cut-ins that give the joins a carved, incised look. Strokes show clear, moderate contrast, and terminals are crisp and squared, producing a firm baseline and emphatic vertical rhythm. The lowercase is sturdy and rounded in places, with tight apertures and prominent slab feet that keep word shapes dense and high-impact.
Best suited to display applications such as posters, headlines, branding marks, packaging fronts, and signage where strong silhouette and decorative serif detailing can be appreciated. It can work for short bursts of copy (taglines, pull quotes) at generous sizes, but the dense interiors and ornamental cuts make it less ideal for long-form reading at small sizes.
The overall tone feels showy and theatrical, with a vintage, display-first personality. The notched, chiseled detailing evokes wood type and old poster lettering, giving it a confident, slightly playful Western/circus flavor that reads as bold and attention-seeking rather than formal.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, enhanced by carved notches and bracketed slabs to suggest vintage wood-type craftsmanship. Its emphasis is on strong presence, memorable letterforms, and a distinct period/display character over neutral text utility.
In text settings the internal notches and tight counters create dark, compact word images; spacing and shapes feel designed to hold together at larger sizes where the decorative cuts remain legible. Numerals share the same chunky construction and cut-in detailing, matching the capitals for signage-like consistency.