Slab Contrasted Ohje 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, western, circus, retro, playful, posterish, impact, nostalgia, novelty, branding, blocky, rounded, bracketed, ink-trap like, display.
A heavy, block-constructed slab serif with broad proportions, rounded corners, and deeply notched joins that create a cut-in, stencil-like silhouette. The serifs are large and bracketed, with triangular and wedge-like terminals that give many letters a carved, wood-type feel. Counters are compact and rounded, and several glyphs show deliberate interior cutouts and sharp notches (notably in diagonals and junctions), producing a high-impact, decorative rhythm. Figures are equally bold and stylized, with distinctive internal incisions and a consistent, poster-weight presence.
Best suited to display settings where its carved details can read clearly—posters, headlines, event graphics, packaging, and brand marks that want a vintage showbill or Western-sign feel. It can also work for short callouts and labels, but the dense interiors and decorative notches are likely to feel busy in long text or at small sizes.
The overall tone is bold and theatrical, blending old-time signage and show-poster energy with a slightly mischievous, novelty character. Its strong slabs and carved detailing suggest Americana/Western and circus traditions, while the rounded massing keeps it friendly rather than severe.
The letterforms appear designed to emulate bold slab serif wood type and letterpress-era display faces, then amplified with distinctive interior cut-ins for added texture and recognition. The intent is strong visual impact and instant period-flavored character rather than neutral readability.
The design’s defining feature is its system of internal nicks and chamfered/triangular scoops, which adds texture at large sizes but can visually crowd tight spaces. Round letters (O, Q, C, G) read especially chunky, and the notched detailing gives diagonals (V, W, X, Y) extra personality.