Sans Normal Kurub 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sztos' by Machalski, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, 'Nominee' by TypeUnion, and 'Kin Grotesque' by wearecolt (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, tech ui, modern, sporty, assertive, technical, dynamic, impact, momentum, clarity, modernity, oblique, geometric, clean, rounded, compact spacing.
A slanted, heavy sans with smooth, rounded curves and firmly cut terminals. The strokes stay largely uniform, giving the letters a solid, even color, while the oblique angle adds forward motion. Capitals are broad and stable with clear, open counters (notably in C, D, O, and P), and diagonals in forms like A, K, V, W, X, and Y feel crisp and engineered. Lowercase is compact and contemporary, with single-storey a and g, short ascenders, and a clean, simple construction that maintains clarity at display sizes.
Best suited to headlines and short statements where the strong, slanted forms can create momentum and impact. It also fits branding and packaging that benefits from a modern, athletic voice, as well as interface or product typography when used for prominent labels, navigation, or callouts.
The overall tone is confident and energetic, with a contemporary, performance-oriented feel. Its oblique stance and sturdy proportions read as purposeful and modern, suitable for messages that want to feel active and direct rather than delicate or nostalgic.
The design appears intended as a contemporary, high-impact oblique sans that prioritizes speed, clarity, and a unified, powerful texture. Its simplified, geometric construction suggests an aim toward versatile display use with a modern, utilitarian edge.
Round characters maintain consistent curvature without fussy detailing, and punctuation-like cuts and joins are kept minimal. Numerals follow the same sturdy, slanted rhythm, with clear silhouettes and a slightly condensed, practical feel in running text.