Sans Normal Jeray 3 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Britanica' by Monotype, 'RF Dewi' by Russian Fonts, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, headline, impact, motion, modernity, clarity, slanted, expanded, geometric, rounded, clean.
This typeface is a heavy, expanded sans with a consistent rightward slant and smooth, low-contrast strokes. Forms are built from broad curves and flattened ellipses, giving rounds like O/0 and C a wide, aerodynamic footprint. Terminals are clean and mostly squared-off, counters stay open, and joins remain sturdy, producing a solid, high-impact texture. The lowercase has a straightforward, single-storey construction where applicable, with compact, stable apertures and a steady rhythm suited to large sizes.
It performs best in headlines, posters, and brand marks where a strong, dynamic voice is needed. The expanded, slanted construction also suits sports and automotive-style graphics, packaging callouts, and short UI/advertising slogans where impact matters more than long-form comfort.
The overall tone is energetic and forward-leaning, with a bold, athletic presence that feels engineered for motion. Its wide stance and italic angle read as assertive and contemporary rather than formal or delicate.
The design appears intended to deliver a fast, powerful sans-serif look by combining a wide footprint with an italic angle and simplified, geometric construction. The goal seems to be immediate visibility and a cohesive, modern display texture across letters and figures.
The numerals match the letterforms in width and weight, with rounded shapes emphasizing the same stretched, elliptical geometry. At text sizes the weight and width create a dense color, so it reads best when given space through generous tracking and line spacing.