Sans Normal Adguh 10 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, techy, confident, modern, display impact, brand energy, forward motion, clarity, slanted, geometric, rounded, clean, punchy.
A slanted, heavy sans with broad, rounded shapes and smooth, uniform strokes. The design favors geometric construction—circular counters, open apertures, and simplified joins—giving it a clean, contemporary rhythm. Uppercase forms are compact and sturdy with softened corners, while the lowercase is built for clarity with a large x-height and wide, stable bowls. Numerals are similarly rounded and substantial, reading clearly at display sizes with a consistent, forward-leaning stance across the set.
Best suited for short-to-medium display text where impact and motion are desirable—headlines, posters, campaign graphics, and brand marks. It can also work well in sports, fitness, and technology contexts, as well as packaging or signage that needs bold, high-contrast-in-size presence without intricate detail.
The overall tone feels energetic and assertive, with a forward motion that suggests speed and modernity. Its rounded geometry keeps it friendly rather than aggressive, making it feel sporty and tech-adjacent at the same time. The weight and slant combine to produce a confident, attention-grabbing voice suited to contemporary branding.
The likely intention is a contemporary display sans that communicates speed and confidence through a consistent slant and broad, geometric forms. It appears designed to maximize visibility and brand energy, pairing friendly rounded construction with a strong, modern silhouette.
Wide letterforms and generous interior space help maintain legibility despite the strong slant. Curves appear carefully smoothed and consistent, and the set reads as intentionally streamlined rather than calligraphic, emphasizing engineered shapes over handwriting cues.