Sans Normal Arley 28 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'Equip' and 'Galvani' by Hoftype, 'Nietos' by Melvastype, 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, packaging, modern, neutral, clean, friendly, versatility, legibility, contemporary tone, system design, geometric, rounded, open, crisp, balanced.
A clean sans with broadly geometric construction and softly rounded curves. Strokes stay even and consistent, with open apertures and generous counters that keep letters clear at display sizes. The forms feel slightly expanded in proportion, with smooth bowls, straightforward terminals, and minimal modulation, creating an orderly rhythm across both capitals and lowercase. Numerals follow the same simple, monoline logic with clear silhouettes and stable alignment.
Well-suited for interface typography, product and brand systems, and wayfinding where clean shapes and quick recognition matter. It also performs well for headlines, short paragraphs, and marketing copy that benefits from a contemporary, unobtrusive sans.
The overall tone is modern and matter-of-fact, projecting clarity and approachability rather than personality-driven quirks. Its rounded geometry gives it a mild friendliness while remaining professional and restrained.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric, rounded drawing suggests a focus on modern branding and screen-friendly communication without calling attention to stylistic flourishes.
Spacing reads comfortable and uncluttered in the sample text, with a steady baseline and predictable shapes that emphasize legibility. The design favors simple, familiar letterforms and avoids sharp detailing, making it feel calm and consistent across mixed-case settings.