Sans Normal Lubib 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Decimal' by Hoefler & Co., 'Galano Grotesque' and 'Rational' by René Bieder, and 'Artford' by Synthview (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, dynamic, playful, impact, speed, attention, modern utility, brand presence, slanted, heavyweight, soft corners, rounded, compact joins.
A hefty slanted sans with broad proportions and rounded geometry. Strokes stay largely uniform, with smooth curves and blunted terminals that keep the texture dense and even. Counters are generous for the weight, helping letters like O, P, and e remain open, while the overall rhythm reads as assertive and forward-leaning. The lowercase shows sturdy, simplified forms and a single-storey a, reinforcing a contemporary, functional feel.
Best suited to large-size display work where its weight and slant can create momentum—headlines, posters, sports and event branding, and promotional graphics. It can also work for short bursts of copy on packaging or social ads, where a dense, high-impact typographic voice is desirable.
The font projects speed and impact, pairing a friendly roundness with a forceful, energetic stance. Its slant and mass give it a competitive, action-oriented tone that feels at home in bold, attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a streamlined, rounded sans construction, using a pronounced slant to suggest motion and urgency. It prioritizes bold legibility and a compact, high-energy texture over delicate detail.
The figure set matches the same robust, rounded construction, with thick curves and clear silhouettes that favor quick recognition. The overall color on the page is dark and compact, making spacing and line breaks feel tightly packed and emphatic in paragraph-like settings.