Sans Normal Bomov 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ador' by Fontador and 'Linotype Pisa' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, contemporary, approachable, sporty, confident, legibility, approachability, modern branding, display impact, simplicity, rounded, soft terminals, open counters, compact, energetic.
A rounded sans with sturdy, even strokes and gently softened corners. Curves are smooth and fairly circular, with open counters and generous apertures that keep forms clear at display sizes. Proportions lean compact in the lowercase, while capitals read broad and stable; spacing looks straightforward and slightly tight, supporting a dense, punchy line. Numerals are simple and highly legible, matching the same rounded, low-detail construction.
This style is well suited to headlines, posters, and brand marks that need a clear, friendly voice. It can work effectively for packaging and signage where strong silhouettes and open counters help maintain readability at a glance.
The overall tone feels friendly and contemporary, with an informal edge created by the rounded geometry and compact rhythm. It projects approachability and clarity rather than precision or elegance, making it feel energetic and upbeat.
The design appears intended as a versatile display sans that emphasizes approachable geometry and high legibility. Its simplified, rounded construction suggests a focus on contemporary branding and attention-grabbing short text.
Letterforms show consistent rounding at joins and terminals, avoiding sharp interior angles. The shapes prioritize clarity and sturdiness over fine detailing, producing a strong silhouette that holds up well when set large.