Sans Normal Ogwi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', and 'Avenir Next Paneuropean' by Linotype and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, impact, approachability, clarity, modernity, rounded, geometric, compact, soft, blocky.
This is a heavy, rounded sans with a sturdy, geometric construction and smooth curves. Strokes are uniform and weighty, with broadly rounded bowls and corners that keep the overall texture soft despite the strong mass. Counters are relatively compact and apertures are modest, giving words a dense, poster-like color. The lowercase shows single-storey forms (notably a and g) and short, simple terminals, while the numerals are similarly robust with clear, uncomplicated silhouettes.
Well-suited for large-scale applications such as headlines, posters, and signage where its bold shapes and rounded geometry read quickly. It also fits brand marks, packaging, and short UI labels that benefit from a friendly, modern voice and a strong typographic footprint.
The overall tone is upbeat and approachable, pairing a friendly roundness with a confident, attention-grabbing presence. It feels contemporary and slightly playful, suited to designs that want warmth without losing impact.
The design appears intended as an approachable display sans: maximizing impact through heavy, simplified forms while maintaining a welcoming feel through rounded geometry and smooth, consistent curves.
At text sizes the dense spacing and compact counters create a dark, emphatic rhythm; it performs best when given enough size and breathing room. Round letters (o, c, e) and diagonals (v, w, x, y) retain consistent weight, reinforcing a cohesive, solid headline texture.