Sans Superellipse Ongej 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Digital Sans Now' by Elsner+Flake, 'Mercurial' by Grype, 'Digital Serial' by SoftMaker, 'Digital TS' by TypeShop Collection, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: ui labels, app branding, tech packaging, wayfinding, product headlines, techy, industrial, modern, assertive, clean, geometric clarity, ui readability, modern branding, industrial tone, rounded corners, rectilinear, squared bowls, compact, geometric.
A geometric sans with a squared, superelliptical construction: curves resolve into rounded-rectangle bowls and counters, and most terminals end in softly radiused corners rather than sharp cuts. Strokes are heavy and even, giving a sturdy silhouette and a steady color in text. Proportions feel contemporary and efficient, with a high x-height, short ascenders/descenders, and generally open apertures for clarity. Round characters like O, Q, and 0 read as rounded squares, while diagonals (V, W, X, Y) are clean and straight, maintaining a crisp, engineered rhythm.
This font suits interfaces and product contexts where a robust, modern sans is needed—navigation labels, dashboards, device UIs, and technical marketing. Its strong, blocky letterforms also work well for headlines, signage, and branding that benefits from a contemporary, engineered aesthetic.
The overall tone is modern and technology-leaning, with an engineered, utilitarian confidence. The rounded-square geometry adds friendliness without losing an industrial edge, making the voice feel contemporary, straightforward, and slightly futuristic.
The design appears intended to deliver a contemporary geometric voice built from rounded-rectangle forms, prioritizing a consistent rhythm and durable presence in both short text and display settings. The squared bowls and radiused corners suggest a deliberate balance between precision and approachability for modern digital and product-oriented use.
Distinctive shapes include the rounded-square O/0 family and similarly squarish bowls in letters like D, P, and R, which create a cohesive, modular feel. The numerals are similarly constructed and appear designed for strong legibility at display and UI sizes, with clear differentiation driven by the squared counters and simplified forms.