Sans Normal Obnow 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Zwo' by FontFont, 'MC Caliver Stamp' by Maulana Creative, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, impact, approachability, display clarity, simplicity, rounded, soft corners, compact, chunky, high impact.
A heavy, rounded sans with compact proportions and smooth, low-contrast strokes. Curves are broadly circular with softened terminals, while straight strokes feel blocky and confident, creating a strong black presence on the page. Counters are relatively small and apertures are fairly closed, giving the lowercase a dense, sturdy look. The overall rhythm is even and stable, with simple geometry and minimal detailing across letters and figures.
Best suited to display settings where maximum impact and clarity are needed, such as headlines, posters, signage, packaging, and bold brand marks. It also works well for short UI labels, badges, and callouts where a friendly, high-contrast-in-size presence is desirable.
The tone is upbeat and approachable, with a distinctly bold, poster-ready personality. Its rounded construction and dense weight make it feel friendly rather than harsh, leaning toward a playful, retro-leaning utility style suited to attention-grabbing messaging.
The design appears intended to provide a straightforward, geometric-feeling sans that reads confidently at large sizes while staying approachable through rounded forms. It prioritizes visual punch and cohesion over delicate detail, making it a reliable choice for bold, attention-forward typography.
The numerals are robust and highly legible at display sizes, matching the rounded, compact construction of the letters. In text, the tight counters and heavy color create strong emphasis but can feel visually dense in long passages, favoring shorter statements and headings.