Sans Normal Murem 3 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'CF Mod Grotesk' by Fonts.GR, 'ITC Franklin' by ITC, 'Plymouth Serial' by SoftMaker, 'Crique Grotesk' by Stawix, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, confident, blocky, friendly, punchy, retro, impact, approachability, branding, display, rounded, compact, geometric, bulky, dense.
This typeface is a heavy, rounded sans with broad proportions and a compact, solid rhythm. Strokes are consistently thick with softened corners and generous curves that keep counters open despite the weight. The forms lean slightly geometric, with circular bowls and straightforward joins, while terminals tend to be blunt and firm. Lowercase letters are sturdy and simplified, with a tall x-height and short extenders that reinforce a dense, headline-oriented texture.
Best suited for display use where strong presence is needed: headlines, posters, packaging, and bold branding marks. It can also work for short UI labels or signage at larger sizes, where the open counters and rounded forms help maintain quick recognition.
The overall tone feels bold and assertive while staying approachable due to its rounded shaping. It carries a casual, poster-like energy that reads as confident and a bit retro, with an emphasis on impact over delicacy. The weight and width give it a loud, friendly voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded finish—combining geometric simplicity with a dense, confident typographic color for contemporary display and branding applications.
In text settings the letterspacing appears tight and the color is very dark, producing strong blocks of type. Wide, heavy diagonals (notably in V/W/X/Y/Z) and large bowls (O/Q/0/8/9) stand out, contributing to a strong silhouette and high visual presence.