Sans Normal Kuniv 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'URW Form' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, assertive, modern, friendly, impact, modernity, motion, clarity, approachability, slanted, geometric, rounded, compact, clean.
This typeface is a slanted sans with heavy, compact forms and smooth, rounded curves. Strokes are low-contrast and consistently weighted, with tightened interior counters and broad, stable bowls in letters like O, Q, and G. Terminals are clean and blunt, while diagonals in A, K, V, W, X, and Y feel crisp and energetic. The lowercase is straightforward and legible, with a single-storey a and g, a rounded e with a clear aperture, and a q whose descender extends with a firm, angled finish. Numerals are sturdy and wide-set, with simple construction and strong silhouettes at display sizes.
This font is well suited to headlines, brand marks, and promotional typography where a dynamic slant and strong presence are desirable. It can work effectively for sports and fitness identities, posters, packaging, and punchy editorial callouts where clarity and impact at larger sizes matter most.
The overall tone is energetic and forward-moving, combining a modern, no-nonsense voice with approachable roundness. The slant and compact massing give it a sporty, action-oriented feel, while the smooth curves keep it friendly rather than aggressive.
The design appears intended to deliver a contemporary, energetic sans that reads quickly and holds visual weight in display settings, using rounded geometry and a consistent slanted stance to project motion and confidence.
Letterforms show a controlled, geometric rhythm with consistent spacing and a slightly compressed feel that helps maintain a dense, headline-ready texture. The sample text demonstrates strong word-shape cohesion at large sizes, with particularly solid impact in short phrases and emphasis lines.